Christmas street decoration

Via Tornabuoni, Florence

Execution of decorative urban greenery Christmas decoration project for Via Tornabuoni, Florence Christmas decoration design, Florence Florence, scenic greenery for Christmas
Designers

Primanatura Giardini s.r.l.

Client

Confcommercio Firenze

Location

Via Tornabuoni, Florence

Category
Terraces & Roof Gardens
About This Project

We developed this project along Via Tornabuoni in Florence after being asked to propose ideas for Christmas street decorations. We were inspired by Christmas tree ornaments, which we recreated on a large scale using steel spheres and decorated, illuminated fir trees. We also proposed a simpler solution featuring the illuminated fir trees framed by petal-like structures. The idea was to distribute these elements uniformly along the entire street to provoke curiosity and wonder amongst tourists and passers-by throughout the Christmas season.